DUNGOG Regional Tourism (DRT) is updating its Destination Management Plan (DMP).
It is now seeking the input of businesses and other organisations across the Shire with an interest in tourism and related matters.
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“Destination Management Plans are a way of putting together a general strategy as to what needs to be done in a region to increase its capacity to deliver tourism services,” said Cameron Archer, Chair, Dungog Regional Tourism.
The most recent DMP was published in 2021, and was supported by Dungog Shire Council and DRT members.
“The incorporation of the outcomes of the many community development workshops funded and coordinated by Rural Aid Australia across the Shire and beyond will add to the integrity of the new plan and set it up for the next five years or so,” Mr Archer said.
DRT has contracted Jenny Rand to complete the update, an experienced tourism consultant who has worked in the region for many years.
Ms Rand, who also prepared the previous plan, will contact businesses and tourism organisations to provide their input.
“It is not expected that the plan will be finalised quickly because it is our intention that we incorporate all the outcomes and strategies produced by the Rural Aid project,” Mr Archer said.
“These can then be drawn into the DMP to provide consistency across the Shire.
“DRT looks forward to all those interested participating in the process, and the development of a long-term strategy for tourism in the Dungog region.”
Ms Rand can be contacted on 0411 782 700 or at jenny@jennyrand.com.au.
