Shire council unveils new corporate brand

DUNGOG Shire Council has adopted a new corporate brand to replace its existing crest-style logo.

Mayor Digby Rayward said the new brand was about ensuring it presented itself as ‘a more modern, progressive and future-focused organisation, while retaining the rural character and natural identity that makes the shire unique’.

The new logo features a stylised ‘D’ for Dungog, drawing together key elements of the shire – its rivers and rolling hills, the connectedness of its communities through a woven pattern, and six flowing strands representing the five main towns and its surrounding villages and localities.

The new identity will progressively replace the existing logo, which has been in use since 1958.

In a media statement, the council said that as its organisational structure and operations evolved to respond to changing social and economic opportunities, the time was right to refresh its corporate identity.

“The new brand was about ensuring the way the council presented itself reflected both where Dungog Shire had come from and where it is heading,” Mr Rayward said.

“Dungog Shire is incredibly proud of its rural heritage and character, and we certainly don’t want to lose that.

“But we’re also a growing and changing community. We’re planning for significant housing growth, advocating strongly for better infrastructure and government investment, and working hard to position Dungog Shire as a great place to live, visit, invest and do business.

“Our corporate identity needs to reflect that ambition. We can be modern and progressive without losing the country character and sense of community that people love.”

The brand was designed as a complete visual identity to be used across the council’s website and digital channels, publications, correspondence, social media, signage, uniforms, vehicles and other community-facing materials.

To minimise costs, the council will implement the new brand gradually.

Digital applications and frequently used communications will be among the first to transition.

Existing physical materials, such as signage, uniforms, and other assets will be updated as they are replaced, renewed or reordered.